S&B Events and McNeese Athletics Team Up of Impact

S&B Events has announced that the McNeese Athletic Foundation (MAF) will be the new primary charitable beneficiary of their event portfolio.

Since 2018, S&B Events has grown into Southwest Louisiana’s premier food and spirits event producer, hosting large-scale experiences in Lake Charles centered on great food, great spirits, and great music—all while creating meaningful community impact.

Through this new partnership, event proceeds will directly support more than 400 McNeese student-athletes across 15 NCAA programs.

“We see a natural alignment between our organizations,” said Nathaniel Allured, President of S&B Events. “This partnership creates a unified energy that helps elevate both McNeese Athletics and our community.”

“We’re thrilled to join forces in a partnership that blends community, tourism, and craftsmanship,” added Matt Fontenot, Executive Director of MAF. “Together, we’re creating impact that directly supports McNeese Athletics.”

As a nonprofit, S&B Events is committed to producing high-quality experiences that drive tourism, support charitable causes, and strengthen Southwest Louisiana.

For the 8th year, Downtown Lake Charles will transform into a celebration of bold flavor, Southern soul and unforgettable pours for Smoke & Barrel on November 21, 2026. You can buy tickets now at https://www.ticketsignup.io/TicketEvent/SmokeBarrelLakeCharles.