This Fall CBS & "NCIS" Present "Tuesdays of Honor," A Salute to Service

On Tuesday, September 23, 2025, “NCIS Day” (marking the Sept. 23, 2003 launch of the original NCIS series), CBS announced “Tuesdays of Honor,” a fall campaign presented by the Network, NCIS and Lovesac in partnership with VIZIO to salute heroes who have served this country. The campaign provides veteran/military families and Gold Star families, selected through trusted veteran service organizations TAPS (Tragedy Assistance Program for Survivors) and Team Rubicon, with family room comfort upgrades.

NCIS: ORIGINS star Caleb Foote and family members of honoree Sgt. Luis Lopez, a fallen U.S. Army hero (wife Sandra Lopez in white shirt, and daughter Jasmine Lopez, who volunteers for TAPS as a Legacy Mentor). Photo Credit: Sonya Fleming/CBS

CBS Tuesdays are a destination for loyalty, action and heart as NCIS, NCIS: ORIGINS and NCIS: SYDNEY anchor the first-ever all-NCIS primetime lineup, starting Oct. 14.

NCIS’ “Tuesdays of Honor” builds on the franchise’s enduring tradition of honoring military families and veterans. The home upgrades, eight in total, are designed to give back to those who have sacrificed for our country.

Each week, beginning with the 23rd NCIS season premiere, CBS will highlight one deserving veteran or military family, providing a living room comfort upgrade that includes the Snugg couch from Lovesac and a VIZIO TV. Each family will be honored on-air and on social media during the all-NCIS programming block, as well as by cast members from the NCIS shows. On Veteran’s Day (Tuesday, Nov. 11), which falls during the eight-week “Tuesdays of Honor” window, CBS will have a special NCIS/NCIS: ORIGINS crossover event as an extension of the Network’s salute to service. 

“At CBS, we believe in the power of storytelling to connect, comfort and honor – a spirit that lives at the heart of our NCIS series,” said Mike Benson, president and chief marketing officer at CBS. “Through NCIS’ ‘Tuesdays of Honor,’ we aim to extend those values beyond the screen, bringing meaningful recognition and warmth into the homes of veterans, military families and Gold Star families, thanks to our partnerships with Lovesac, VIZIO, TAPS and Team Rubicon.”

“TAPS is deeply honored to stand with CBS, NCIS and Team Rubicon in the ‘Tuesdays of Honor’ campaign,” said Bonnie Carroll, president and founder of TAPS. “This effort pays tribute to the extraordinary service and sacrifice of America’s fallen heroes and their families. We are profoundly grateful for the opportunity to share their stories with the nation, ensuring their legacies of courage, duty and love of country will always be remembered and celebrated.”

“At Team Rubicon, we know that the right support at the right time changes everything,” said Jim Brooks, CEO of Team Rubicon. “This campaign doesn’t just bring comfort; it delivers recognition for the sacrifice veterans and Gold Star families have made. We’re proud to stand with CBS, NCIS and TAPS to make sure their service is honored and never forgotten.”