Keith Urban Revealed as Headlining Superstar for CBS’ New Music Competition Series, “The Road"
Feb 28, 2025 10:10AM ● By Kelsey Swire
Schedule Announced for Special Performances Featuring Urban and Emerging Musicians Showcased in the New Series Across Texas, Oklahoma and Tennessee
CBS announced today that four-time GRAMMY® Award winner Keith Urban will headline the CBS Original THE ROAD, a new music competition series from executive producers Blake Shelton, Taylor Sheridan, Lee Metzger and David Glasser. This series highlights Urban and Shelton’s journey to discover the next big musician, with emerging talents (to be announced) opening for him at music venues across America. The special performances featured in the series will be filmed in Texas, Oklahoma and Tennessee, with the full schedule revealed today. THE ROAD is set to premiere in fall 2025.
“I spent a lot of years playing in some real seedy pubs, sometimes just for the bartender – but it’s where I learned so much about what I do,” says Urban. “So, I love the idea of putting artists into a real-world environment, to find out if they have what it takes. Paying your dues sucks, but there are many things that just can’t be taught, like how to put together a set list, whether to extend or cut a song during your performance or how to work the crowd. For me, touring has always been my first love, and this show is about what happens when you leave the glitzy TV studio. It’s where the rubber meets the road.”
Keith Urban will perform songs, including his current single, “Straight Line,” from his recently released album HIGH, as well as some of his biggest hits, at special performances throughout America. At each location, emerging musicians will take the stage as Urban’s opening acts before he performs. The audience will have the opportunity to influence which musicians will continue on the tour and move to the next city.
THE ROAD special performances featuring Keith Urban and emerging musicians schedule:
Sunday, March 2 – Tannahill’s Tavern & Music Hall in Fort Worth, Texas
Wednesday, March 5 – The Factory in Deep Ellum in Dallas, Texas
Sunday, March 9 – Oklahoma Ranch in Oklahoma City, Okla.
Wednesday, March 12 – Cain’s Ballroom in Tulsa, Okla.
Monday, March 24 – Minglewood Hall in Memphis, Tenn.
Friday, March 28 – Marathon Music Works in Nashville, Tenn.
Wednesday, April 2 – Ryman Auditorium in Nashville, Tenn.
Tickets to every special performance along the road are free and will be allotted on a first come, first serve basis. Click here for more details and to reserve your tickets.
About the CBS Original THE ROAD
THE ROAD offers viewers a backstage pass into the gritty and unforgiving life of a touring musician. With exclusive access to the behind-the-scenes workings of the music industry, viewers will see what happens when some of the best up-and-coming performers pile into a tour bus and tackle a grueling schedule in pursuit of their dreams. The series is produced by MTV Entertainment Studios, Glasser’s 101 Studios with Shelton and Metzger’s Lucky Horseshoe Productions. Taylor Sheridan and David Glasser serve as executive producers. Blake Shelton and Lee Metzger serve as executive producers for Lucky Horseshoe Productions.